The Science of Sheep

Or how an attempt at clever viral marketing using LJ went kablooeyh.

Story by Theresa Nielsen Hayden, featuring LJ new "sponsored community" concept as guest star

To be honest, the only thing so far I thought about sponsored community was : "I don't think I'll ever have the use of clicking on one".
Now I'm thinking that the wank potential goes beyond the mere initial explosion of righteous anger :>